marketing communication plan
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 According to the Georgia Institute of Technology, 88% of Internet users find new web sites through search engine listings1. WebCMO data shows that in a side-by-side comparison of different forms of promotion, search engine listings are the number one way to generate traffic on websites2. Search engine listings send droves of visitors to your site and they are free. I have personally seen websites where traffic has increased ten-fold as a result of good search engine positioning. Nothing could be better, but there is a catch. free web site, Web Marketing.  marketing communication plan
The most obvious medium of advertisement is television. However, television's effectiveness in attracting customers is questionable. Its effectiveness lies in achieving brand recognition. Yet at this point most businesses are trying to increase traffic to their websites and gain more customers--brand recognition can wait until after the IPO. Television advertising is also the most expensive medium. More than one previously unknown Dot-com spent all of their available resources on a Super Bowl spot. They may or may not have been successful, but nevertheless, they spent millions of dollars for 30 seconds of airtime. Most businesses are more shrewd when it comes to spending their dollars, and they want more than just thirty seconds of exposure. marketing communication plan.  Web Marketing
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